{"id":126830,"date":"2026-04-12T08:29:07","date_gmt":"2026-04-12T00:29:07","guid":{"rendered":"https:\/\/pbt.kedah.gov.my\/?p=126830"},"modified":"2026-04-12T08:31:43","modified_gmt":"2026-04-12T00:31:43","slug":"mbas-uum-executive-talk-series-siri-2-memacu-pelancongan-pintar-melalui-ict-driving-sustainable-tourism-through-ict","status":"publish","type":"post","link":"https:\/\/pbt.kedah.gov.my\/index.php\/2026\/04\/12\/mbas-uum-executive-talk-series-siri-2-memacu-pelancongan-pintar-melalui-ict-driving-sustainable-tourism-through-ict\/","title":{"rendered":"MBAS-UUM EXECUTIVE TALK SERIES &#8211; SIRI 2 MEMACU PELANCONGAN PINTAR MELALUI ICT (DRIVING SUSTAINABLE TOURISM THROUGH ICT)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126830\" class=\"elementor elementor-126830\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c378e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c378e23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3982522\" data-id=\"3982522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d21f95 elementor-widget elementor-widget-heading\" data-id=\"5d21f95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MBAS-UUM EXECUTIVE TALK SERIES - SIRI 2 MEMACU PELANCONGAN PINTAR MELALUI ICT (DRIVING SUSTAINABLE TOURISM THROUGH ICT)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc3359 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fc3359\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82d7006\" data-id=\"82d7006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b24b189 elementor-widget elementor-widget-text-editor\" data-id=\"b24b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-content-1891\" class=\"eael-accordion-content clearfix active-default\" style=\"display: block;\" role=\"tabpanel\" data-tab=\"1\" aria-labelledby=\"elementor-tab-title-1891\">\n\n<a href=\"https:\/\/www.facebook.com\/share\/p\/1Gip5nqEUu\/\">KLIK SINI UNTUK BERITA BERGAMBAR PENUH<\/a><iframe src=\"https:\/\/drive.google.com\/file\/d\/1DQ57iYJttG20Q0_2H3cQ-Wi_X1EDQnAQ\/preview\" width=\"480\" height=\"380\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d29b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d29b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f20a73\" data-id=\"7f20a73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f17d6f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f17d6f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\"><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Alor Setar, 9 April 2026 &#8211; Majlis Bandaraya Alor Setar, Universiti Utara Malaysia dan Perbadanan Perpustakaan Awam Negeri Kedah telah menganjurkan MBAS-UUM Executive Talk Series &#8211; Siri 2 Memacu Pelancongan Pintar Melalui ICT (Driving Sustainable Tourism Through ICT) yang telah berlangsung bertempat di Kedah Digital Library, baru-baru ini.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Objektif program ini adalah untuk memperkukuh kerjasama strategik antara pihak akademia, industri dan agensi kerajaan, memperluas promosi pelancongan secara digital melalui platform media sosial dan pemasaran dalam talian dan melahirkan tenaga kerja yang celik teknologi dan bersedia menghadapi era pelancongan pintar.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Program tersebut telah disempurnakan oleh Timbalan Setiausaha MBAS, Encik Azlizam Jaafar Sidik yang mewakili Datuk Bandar Alor Setar. Turut hadir ialah Pensyarah College of Arts and Sciences, Universiti Utara Malaysia; YBrs. Prof. Madya Dr. Azizi Aziz, Prof. Madya Dr. Rahayu Ahmad dan Dr. Syahida Hassan. Majlis turut diserikan dengan penyertaan antarabangsa menerusi kehadiran pensyarah jemputan dari University of Applied Sciences Lithuania, iaitu Dr. Ausra dan Dr. Laima.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Turut hadir menjayakan program tersebut ialah barisan Ahli-ahli Majlis MBAS, Ketua-ketua Jabatan MBAS, wakil-wakil agensi kerajaan seperti Kedah Tourism dan PlanMalaysia Kedah, serta wakil-wakil Pihak Berkuasa Tempatan (PBT) yang lain.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Bagi memastikan objektif merentasi setiap ekosistem pelancongan, program ini turut mengumpulkan para penggiat industri termasuk Persatuan Pemandu Pelancong Kedah, pengusaha-pengusaha hotel, dan pencipta kandungan digital (content creator). Tidak ketinggalan, program ini turut mendapat sokongan daripada warga akademik yang terdiri daripada barisan pensyarah dan pelajar dari Albukhary International University (AIU) dan Kolej Poly-Tech MARA (KPTM).<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Inisiatif perbincangan strategik ini diharap dapat membuka dimensi baharu dalam perancangan pelancongan negeri Kedah, sekali gus merancakkan lagi ekonomi setempat melalui aplikasi teknologi dan komunikasi (ICT) yang mampan.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\"><span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 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data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">IKUTI KAMI DI 'FACEBOOK'<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2723e elementor-widget elementor-widget-html\" data-id=\"dd2723e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fb-root\"><\/div>\r\n<script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v11.0\" nonce=\"4OZn3o3Z\"><\/script><div class=\"fb-page\" data-href=\"https:\/\/www.facebook.com\/PBTMBAS\/\" data-tabs=\"timeline\" data-width=\"500\" data-height=\"500\" data-small-header=\"false\" data-adapt-container-width=\"true\" data-hide-cover=\"false\" data-show-facepile=\"true\"><blockquote cite=\"https:\/\/www.facebook.com\/PBTMBAS\/\" class=\"fb-xfbml-parse-ignore\"><a href=\"https:\/\/www.facebook.com\/PBTMBAS\/\">Majlis Bandaraya Alor Setar-MBAS<\/a><\/blockquote><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MBAS-UUM EXECUTIVE TALK SERIES &#8211; SIRI 2 MEMACU PELANCONGAN PINTAR MELALUI ICT (DRIVING SUSTAINABLE TOURISM THROUGH ICT) KLIK SINI UNTUK&#8230;<\/p>\n","protected":false},"author":23,"featured_media":126831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[320,153],"tags":[],"class_list":["post-126830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-mbas","category-program-mbas"],"_links":{"self":[{"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/posts\/126830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/comments?post=126830"}],"version-history":[{"count":4,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/posts\/126830\/revisions"}],"predecessor-version":[{"id":126835,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/posts\/126830\/revisions\/126835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/media\/126831"}],"wp:attachment":[{"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/media?parent=126830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/categories?post=126830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pbt.kedah.gov.my\/index.php\/wp-json\/wp\/v2\/tags?post=126830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}